Content Marketing Manager

Parabola

Feb 2023 - Dec 2023

• Developed and executed content strategies leveraging case studies, ebooks, webinars, blog posts, social media, and videos, optimizing each channel to effectively drive marketing qualified leads (MQLs) and weekly active users (WAUs).

• Defined and executed go-to-market (GTM) content strategies for two product launches, driving enhanced product adoption across teams and resulting in a 20% increase in WAUs QoQ.

• Led the GTM content strategy for Series B fundraise and activated Parabola’s investor, customer, and partner network to engage with content on social media, leading to a successful $24M close.

• Established a customer case study program, strategically integrating case studies into paid LinkedIn campaigns and sales discovery calls, resulting in over 150 SQLs generated in the first quarter.

• Conducted weekly customer interviews, gathered insights from CX and Sales teams, and analyzed Gong calls to understand our ideal customer profile (ICP) and their use cases in order to prioritize case studies.

• Developed an SEO keyword strategy by conducting research in Ahrefs and drafting SEO content, increasing Parabola’s search presence relevant to our ICP.

• Effectively managed an external writer, a designer, and a growth marketing agency, ensuring their contributions aligned with project objectives and delivered successful outcomes.

Content Marketing Manager

DocSend

Oct 2019 - Jun 2020

• Developed a content strategy focused on research reports, case studies, and ebooks that leveraged insights and told stories based on proprietary data, resulting in a 23% increase in MQLs QoQ.

• Launched a bi-weekly newsletter for startup founders featuring exclusive content which gained 400+ subscribers in the first quarter.

• Conducted customer interviews 3x/month to develop case studies, exclusive mini-interviews with startup founders for the newsletter, and longer-form interviews for the blog.

• Led the implementation of several long-form gated content campaigns in HubSpot focused on driving MQLs and maintained an editorial calendar while managing three external writers and designers.

• Conducted keyword research in SEMrush and built an SEO content campaign using content and topic clusters.

Associate Content Manager

AppLovin

Jul 2018 - Oct 2019

Content Marketing Coordinator

AppLovin

Apr 2016 - Jun 2018

• Produced and refined a strategic positioning and messaging framework as part of a major rebranding initiative to better reach our ICP, then integrated this messaging into case studies, sales one-pagers, and all marketing content.

• Established a blog presence in the early days of the company, publishing 2-3 high-quality blog posts per week to establish our online presence and drive engagement with our target audience.

• Developed an SEO-driven content strategy for the blog, driving approximately 900 monthly sessions within the first quarter of implementation, resulting in a 120% increase in blog traffic QoQ.

• Wrote press releases and managed relationships with PR agencies to drive brand visibility and strategic growth initiatives by securing bylines and navigating a rebrand, major funding rounds, and several acquisitions.

Education

Skills